Ours begins on a high-speed chairlift in the middle of summer in northern California. Over that six minute ride we went from total strangers to rival photographers to early-stage business partners.

A few months later we shot Kilian Jornet’s States of Elevation project (and wrote about it for Outside). Short nights of sleep, scrambling granite slabs, and lots of Aeropress coffee. The conspiracy was born.

We agreed to create a fake agency that made real things. Skip the formal crap, build a smoke-and-mirrors website (this one), and pour our energy into creating stuff that actually mattered until someone called our bluff. So far, so good.

We’re here for the gritty characters and shitty weather and noisy narratives. We don’t care if your idea isn’t polished or plans are half baked. Frankly, that’s more fun anyway. If this sounds like you, shoot us a note. We’d love to say hello.